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DC Reboot: Mike’s Thoughts

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DC Universe Reboot

I definitely have a love/hate relationships with reboots/remakes/revamps. On the one hand it inhibits development of characters people care about and also says to everyone who spent so much time, work, and heart making these stories “sorry not good enough let’s just completely undo all the work you did”. I specially hate how Hollywood treats original works like they’re only the first draft. But on the other hand, treating it like a first draft allows you to make the second draft better. Also being free from continuity can spur amazing creativity. Marvel’s Ultimate Universe did a fantastic job, when it started, of re-imagining characters and stories. Plus some properties do transcend their creators and take on a new status in the eyes of our cultures. There has been many retelling of Sherlock Holmes’ adventures and there will be many more. Most superheros have definitely reached that status and will live on longer than any writer, artist, director, or actor.

By far the best reboot I have seen must be Star Trek. Not only did they take an old franchise and reinvigorate it to bring in a new audience but they managed to add creative visuals, action, comedy, and emotion that I never really saw in the original series. They added something that was missing. As long as you add something to it instead of just retell the same story that makes it interesting. James made a great point about the importance on gaining a new audience. Really I have no problem with DC or Marvel cleaning house with their titles, trimming the fat to make things easier. It’s definitely not something to do lightly since this needs to last decades for them. I just don’t see how this move brings in new customers, sure you’ll have a spike in sales from curious readers ranging from old to new and whether it lasts depends more on the quality of the titles. But the problem is you won’t be getting many new readers because the only people who know about this stunt are people already in the circle of comic fans. If you tell someone outside the circle, “Hey they’re rebooting DC” it doesn’t really mean anything to them. The way to draw in new readers isn’t with stunts, or starting from square one. It’s with advertising. As long as I can remember the only time I’ve ever seen an ad for a comic book was in another comic book. If you want to get the word out about your product to new customers you can’t just spread it among your current clients you have to reach out. If they can make a commercial for books (which I find weird) you can make them for comics. Get them on tv, buy internet ads(hint, hint), run them before comic book movies. You want new people pulling off stunts that can potentially piss off you base won’t help.

Superman sans trunks
It's not that hard to replace the trunks

My major concern with this particular reboot is that it just seems… unnecessary. Sure doing a full reboot allows the company to paint a specific creative path for the universe as a whole and can give all creators better direction. The thing is, if you want to portray Superman younger, then just portray him younger. No one says you have to draw him like he’s pushing 40 or write him like he’s going through a mid life crisis. You don’t want him in trunks? Then just change it to a belt (though their new belt is god awful). You think having two Batmen is too confusing?  Then have Dick decide to be Nightwing again. You don’t want Wonder Woman to be in star spangle panties? Just put pants on her. The point is nothing here needs a reboot to happen, hell most of it doesn’t even need that much of an explanation. This all just feels like a drastic step to fix simple problems.

None of this would really bother me that much if it wasn’t for the news of Barbra Gordon walking again. I have no problem with letting the character get up from that wheelchair, but having it happen as a do-over cheapens what has been done. I was never fond of Batgirl because she never really had any real reason to be a superhero other than “why not” and really she was just for the most part: female-Robin. As Oracle she not only became infinitely more interesting she also became useful and unique. Masked crime fighters are a dime a dozen in DC but her talents had her helping more people and leaving a bigger mark for herself than anything she could have in tights. Plus she was Batgirl for 22 years guess how many she was Oracle? Yep 22 years, she’s been Oracle for just as long and is a huge part of her identity. The story of a woman being cripple and metaphorically getting back up is beyond great and makes her more of a hero than any other crime fighter. But as I said I have no problem with her standing on her own two feet as long as it’s done with meaning. Instead of rebooting a whole universe you can tell the story of a new surgery, a difficult rehabilitation, and a triumphant return which is a story that not only can be told, but should be told. If this is covered in the first few arcs of Batgirl I will not consider this reboot a failure, if they just pretend it never happened I will be… perturbed…

Though the more I think about it the more pointless it seems to get vocal about it. Because the decision has been made and no one from DC will ever read this. But on the off chance one of them do I would like to offer some advice because rebooting the world isn’t enough, you must ensure the world you create is a lasting one:

1. Keep Stories Small – One trend you see in all on-going storytelling is escalation, you hero must be challenged by stronger and stronger opponents. The problem is eventually you will hit a ceiling. Once Batman takes down Darkseid and traverse time itself, fighting some goons in an alley isn’t going to seem like a challenge and gets boring. You must keep the villains and threats proportionally small and make the stories more intimate and involving. If you don’t constantly up the ante you won’t have to constantly think of stronger threats. This is most important for Superman.

2. Keep Heroes Separate – I love the idea of a shared universe but these days they seem too shared. Besides team books I don’t want to see heroes crossing over every other week. Bat family book should try to stay in the bat family. Every character has a great supporting cast that could really use some development. Plus the more often they meet the less special it becomes.

3. Don’t change the Status Quo! – This is something that caused me to get turned off to Marvel. It seems like every two years (if even that) Marvel has an event that “changes the status quo forever) Which usually, the new status quo is great a very interesting direction for the universe. The problem is each one is rushed, they don’t take advantage of it, and the next event doesn’t bring it to a good closure just simply creates a new status to replace the current. You’re doing a hell of a lot setting up this status quo so you need to take full advantage of it for as long as you can.

I'm Batman
Then again nothing ever really changes

4. Pull back the Events – James had brought it up, it’s annoying to have an event book happen so often and have it effect every title. I shouldn’t have to read Green Lantern to get what’s going on in Batman. Tie ins can be fun but they should never be necessary to understand another book. Also apply tip #1 here, your last few events have dealt with a universe wide zombie attack and with the very fabric of reality there’s really no where to go but down. Keep you event small in scoop and small in cast. Then once in several years you can pull of a company wide event and have it be awesome. I would like to see something with Aquaman and a war with Atlantis.

5. DON’T KILL GOOD CHARACTERS!!! – If you’re just going to bring them back then don’t kill them! Dead is dead, the more we see a character die the less we’ll care, death is now meaningless. This is so obvious to me it’s painful.

But this is just details an editor tells the writers which brings me back to my main point. No matter what they change: Superman will be Superman, Batman will be Batman, and Wonder Woman will be Wonder Woman. They make look a little different their histories might change but their core will remain faithful.

So it’s just… unnecessary.

For James’ Thoughts.

DC Reboot: James’ Thoughts

DC Reboot: James’ Thoughts published on No Comments on DC Reboot: James’ Thoughts
Wonder Woman - Clothed at last!
Clothed at last!

Ok, so there’s really no escaping this story. At all.

DC is rebooting and launching day-and-date digital publishing. And I, for one, believe they absolutely have to do this.

Say what you will about the artistic side of this move, but the business end of it makes a whole lot of sense. The industry is dying a slow death trying to appeal to the same old core audience, of which I am a loyal member. They could eke out a living for the next decade or so by going from stunt to stunt, crossover to crossover trying to excite a dwindeling older fanbase or they can do something truly dramatic and different in hopes of capturing those oft discussed, much fabled new readers.

I know you hate to read those two words, true believers. We’re all sick of hearing DC and Marvel say that they’re “trying to draw in new readers” or “trying to appeal to a broader audience”. As a group we wonder aloud what the hell is wrong with the current audience and bitch that these newbies never materialize and that the effort was wasted.

Well, get prepared to be annoyed agian because the cold, hard truth behind the DC reboot is that they really don’t care what the existing fanbase thinks about this move. They don’t care because we are not its target audience. Would they like to sell to us too? Absolutely. Our money’s still green, but we’re not spending enough of it anymore for them to justify continuing to focus solely, or even predominantly, on us. They’re hunting bigger game this time, the movie audience.

Try as I might I could never get any of my college friends to read a comicbook. But when the movies came out guess who were the first people in line for the midnight showings. Unfortunately, that’s the way it is. Comicbooks and comicbook shops have a stigma about them. There are people who are interested in these characters enough to go see Green Lantern on the big screen (maybe that’s a bad example considering the weekend gross), but completely unwilling to step into a shop like The Stack. But think about the potential profits if DC can get the people who would go and see a Wonder Woman movie to check out Wonder Woman #1 on their iPad.

DC has had enough foresight to see that if they can’t attract some new readers they’re going to become irrelevent. They hold the second highest market share of a dying market; not a good place to be. The numbers are down across the board year in and year out. Kids aren’t reading comics and slowly but surely the old fans are starting to move on. For years DC and Marvel have been sitting pat, hoping against hope that the sales charts would somehow right themselves. Praying that the readers would come and trying to survive off of the shrinking fanbase. Crossovers make existing readers purchase books they otherwise wouldn’t read. Which leads to Event Fatigue, a clinically diagnosed disorder that keeps me from reading just about anything Marvel these days. Seriously, I crapped out somewhere around Secret Invasion and never really came back to most of the titles I had previously been reading. Raising the price of comics allows for more profit from the same low sales, but drives out the segment of fans unwilling to pay an extra dollar for the comic. These are stopgaps, they’re not solutions. Someone had to do something different. Someone had to make a change. Not a minor cosmetic change, but a huge, foundation shaking change. Comics need to take the next big leap if they’re going to survive and thrive in the future.

Powergirl Gets the reboot-boot
Sorry Powergirl... please don't do the sad puppy face 🙁

Is day-and-date combined with 52 new #1s that leap? I can’t say, but I certainly hope so. Yeah, I’m going to miss Power Girl (who, perhaps unsurprisingly considering her convoluted origins, appears to be one of the casualties of this new streamlined timestream) and the Secret Six. But I’m going to give the new take on Supergirl and a new lineup for the Suicide Squad a shot. Not the same books, but hopefully some similar flavors. Yeah, I’m bummed that Stephanie Brown is getting bumped out of her spot as Batgirl just as I was beginning to like her in that role. But I get it. Barb is a bigger draw than Steph both inside and outside the current audience. She’s the smart play here. I think it’s much more important that there are still Batgirl comics around for my (purely hypothetical at this point) kids to read than having DC continue to strain to keep me happy.

I guess what I’m trying to say is that I love comicbooks. I love them so much that I want them to outlast my readership. I want comics to reach those new readers and find a sustainable market; even if they end up losing me in the process. Which probably won’t happen anyway because I’m never going to stop wanting to know what Batman is up to this week. But they need to do something drastically different if they want to grow their market. This is definitely drastically different.

DC is swinging for the fences. It remains to be seen whether they’ll strike out or hit a dinger, but at least they’ve worked up the cojones to swing the bat.

Nothing can happen until you swing the bat.

For Mike’s Thoughts.

In Nolan We Trust

In Nolan We Trust published on 1 Comment on In Nolan We Trust
In Nolan We Trust
He can do no wrong

We should start using this blog more. Well the most recent bit of news out there is that Tom Hardy and Anna Hathaway will be playing Bane and Selina Kyle (Catwoman) respectively. Most people seem enthusiastic by Hardy’s casting, though not so much for Hathaway. She does seem a bit of an odd choice for the role. But I remember when Ledger was announced for the Joker thinking “The guy from A Knight’s Tale?” I trusted Nolan and he delivered.

So to embrace this philosophy I made this image to spread the word.

Available for T-Shirts.

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